Our approach

Created in 2006 as a marketing services company, Syndexis has evolved over the years into a boutique consultancy company focussed on Africa and the Middle East. Our main objective is to help companies developing sound strategies to access the African markets.

At Syndexis we believe it is time for Africa now and that the opportunities in the continent are tremendous. But, at the same time, we do understand the complexity of accessing the continent’s markets and want to offer companies the right tools to enter those countries. For us, the key elements of a successful strategy are:
  • Get a sound understanding of the size of the prize
  • Identify the key market dynamics
  • Develop a game plan
  • Act fast and efficiently

Success sometimes hides in unexpected places!

Text & photos Š 2014 Syndexis Sārl, Lausanne, Switzerland